Yes. Business owners and managers should concentrate on financials, products and services. While media professionals are able to develop, create and finish a project on a specific deadline, on budget. You are paying for their expertise, allowing you to do what you do best.

Years ago, I decided to concentrate on only my areas of interest. Today I work primarily on Automotive, Animal and Outdoor themed projects.

Website traffic is built upon creating unique content, and marketing to social media and other portals. A quality Blog can attract like-minded thinkers.

But you need to commit to Blogging. If Google sees that you offer something new of value and users read your Blog, then you may start to see a following.

If you don’t like to write and express opinions, don’t Blog. It’s that simple.

It’s been my experience that some of the best Blogs are written by non-professional writers.

That doesn’t mean a post with typos and bad grammar is a good thing.

If you told me you can’t write and don’t know your audience then that’s another problem that has to be solved. I can help.

Try to avoid using AI to write your blog. This technology gets poor results on Google, according to end-users. Writing a post in your own words with some editing for clarity is much better than turning to automation.

AI is a computer that does what you ask. Mostly AI borrows content from the Web, and formats it for you. It can offer ideas and suggestions, but it has limits. AI is not an expert on any given media topic. It knows what it finds online and presents it.

I’m not against using it under certain circumstances, however, by taking the human out of the equation you end up with regurgitated content with no authority, emotions and creative decision making.

Absolutely. Having a professional looking YouTube channel puts you ahead of your competition. However, it must be regularly maintained with fresh content.