I have used the phrase Subject Matter Experts, but multimedia journalist is more accurate. I have a degree in Communications and 35 years as a working journalist, mostly in the automotive sector. I’ve written and have had thousands of stories published in National publications. I also have produced more than 50 hours of cable television for several National networks.

I have mixed feeling about AI because it is slowly taking away jobs from professional creatives. I occasionally use it to help clients, but I do not rely on it.

Start by doing some research and learning what your competitors are doing online. You could benefit from a professional multimedia consultant. I offer this service. Putting up a shingle isn’t going to go anywhere. You must create a reason for visiting your Website, whether it is learning something new, or offering a newsletter or Vlog. Find your niche and own it. You’ll be surprised how many people will be interested in what you have to say. Whatever you do. Do it professionally. People do care about quality sites, especially the people at Google!

I sit down, either in person or via the computer, with every prospective client and I listen to their stories. Some simply want a series of short stories about products they manufacture. That’s an easy thing to quote once I know more about the product(s). Others want a complete Website redesign with creative video elements, all taylored to their business. That’s more complex, but doable. You see, no one client wants the same kind of content creative. So listing prices just doesn’t make good business sense.

Dogs, Cars and the Outdoors. In no certain order.

Yes. Do you have a gig for me in Hawaii?