Video’s Role in Marketing

Strive for Compelling Video

Video assets can bring millions of viewers, which can create a subscriber base, and drive product sales.

Four Wheeler magazine is an example of how a brand aligned with television to feed its narrative. For five seasons for the Outdoor Channel I filmed more than 60 half-hour non-scripted episodes, all revolving around national automotive magazines.

Now the series lives on streaming services like MotorTrend.

All these years it continues to earn revenue through advertising long after the original cable TV air date. It enjoys millions of views, too.

Thanks to its high quality editing and camera work the original show found a new audience online.

Compelling video can attract millions of views online. The Top Truck Challenge series aired on the Outdoor Channel before finding a home online. Produced and Directed by Larry Saavedra and Tony Becker for Primedia Productions.

YouTube Video Content

You don’t have to run a full production to enjoy the benefits of video content.

The fact is many of the clips and trailers I produced were filmed on a small, or even micro budget. There are 1 and 2 minute YouTube clips that attract thousands of views each. Some of the most popular YouTube video are micro-budget how-to subjects. These educate and teach viewers, and don’t necessarily market to them. Rather, they fill a niche that help you stand out from the crowd on YouTube.

To be relevant online YouTube encourages using high quality video and editing, not shaky phone video with poor audio. Understanding the fundamentals of video production goes a long way in capturing the interest of varied audiences around the world. I can help create professional video in any format.

VOD or Video on Demand is another concept. This particular stand alone feature focused on highly trained sporting dogs and their handlers. On camera Tony Becker in San Diego, CA. Edited and produced by Mainhouse Creative with producer Benjamin Bertsch.

What Does Content Mean to You?

content noun [U] (SUBJECT) the subject or ideas contained in
something written, said, created, or represented

Collectively, the creative content on this site is multimedia. It is the combination of various popular mediums that creatives use to deliver a message, promote a product, or highlight a portfolio for the end-user.

So not all content is alike. Know that plain text content is no longer relevant in 2025.

Multimedia is the main dish that defines what you’re all about. It controls the narrative. It supersedes everything. Great digital content like multimedia puts the zing in readability and traffic retention. Multimedia catches your attention, unlike simple text.

If YouTube is your preferred portal you’ve come to the right place. Below are productions that have found a home on YouTube.