Subject Matter Experts (SME)
Walt Disney Way
If you have an in-house creative department, or you are searching for a freelance creative consultant follow the cues set by Walt Disney before you get started formalizing your ideas.
What Disney did was to place right-brained people together with their left-brained counterparts as he leaped from project to project building his Magic Kingdom.
Understand that the right hemisphere of our brain "is mainly in charge of spatial abilities, face recognition and processing music." Whereas, the left hemisphere "is dominate with speech, and computation of numbers."
Disney knew the science intimately.
While Roger Sperry was the neuropsychologist credited with understanding how right- and left-brained people think, it was Disney, who put Sperry's discovery to practice in business.
Disney knew that for every creative project there had to be a finance officer to keep it on track. So he placed a financial person in the same room as the creative person and together their goal was to make Disney's plans succeed.
Obviously, the artists would have loved to explore their ideas without any financial barriers, but that would have amounted to chaos. Or, vice-versa. A bean-counter couldn't have propelled Disney to stardom using spreadsheets alone.
So he brought the two very different mindsets together in the same department to keep the creative ideas flowing, without financial worries.
What this means to you is that for every creative project there must be a reasonable financial aspect to it, essentially a detailed budget, but much more than that. For the project to work, creative people must keep the costs in the back of their minds, knowing that the financial person is handling the spreadsheets.
Creative projects under Disney were well-funded, but never out-of-control. Meaning, budgets were set, but they were realistic and flexible.
So the next time you begin the creative process, keep Disney in mind. You will start to see how he built a theme park in the City of Anaheim into one of the biggest companies in the world by simply understanding the science behind our two-sided brains.
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Don’t Get Lost
What makes one business website more successful than the next? Is it their SEO Google ranking? The answer is really easy.
You can’t control how Google ranks your website. But there is something you have total control over. That’s the content you share online to attract new faces. Whether it’s video, stories, audio clips or photography.
Content with a capital “C” is one secret to gaining audience share.
There are few hard and fast rules to follow, but content does need to better people’s lives. It needs to have meaning beyond selling or marketing.
Lastly, don’t think of content as filler and fluff. It never works. Great content requires a strategy and direction. It should take your followers along the journey.
We’re experts in the world of dogs and motorsports, two multi-billion dollar industries that need to produce highly effective content to compete.
Our clients and friends know the value of our work. They benefit from 25-plus years of experience in editorial, advertising and marketing.
SEE MY video work
MY NAME IS Larry saavedra, co-founder
The work in this portfolio produced by Larry Saavedra is specialized. It reflects the type of work that is intended for commercial or editorial use.
The work consists of sample feature stories, YouTube videos and photography or graphics targeting a niche. Well, it’s a little more complicated than that, but you get the drift.
Clients are passionate about these vertical markets. I am too.